Can I import my Google Analytics history?

Yes, unlike lighter tools. Matomo ships an importer that replays GA history through Google's API. Since the data models differ, expect discrepancies on some metrics, sessions in particular.

How does this differ from Matomo Cloud?

The software is the same. Here it runs on your VPS: you do not pay per visit volume, you keep the raw data, and you handle updates and backups yourself. Some premium plugins remain paid in both cases.

How much traffic can one instance handle?

A 1 GB VPS comfortably absorbs a few hundred thousand page views a month. The pressure point is not collection but report computation: beyond that, add RAM and schedule report processing instead of computing on display.

Are heatmaps and session recording included?

They are separate Matomo plugins, installed from the official marketplace; some are paid. The analytics core — audiences, acquisition, behaviour, e-commerce — is complete without any plugin.

Can Matomo measure without JavaScript?

Yes. Server log import rebuilds audience data from nginx or Apache logs. Measurement is then completely immune to blockers and stores nothing on the visitor's side, at the cost of coarser detail on in-page interactions.

Client Area

Analytics & audience

Matomo

Name: Matomo
Availability: InStock

Complete self-hosted analytics platform — segments, e-commerce and heatmaps, with no data sharing.

Official documentation Source code

root@mon-serveur — ssh

# when the VPS is created
✓ Matomo installedroot@mon-serveur:~#

About Matomo

Matomo is the full alternative to Google Analytics: where lightweight tools count visits, Matomo lets you analyse them. Audience segments, conversion funnels, e-commerce tracking with abandoned carts, heatmaps and session recordings — this is the functional depth of an analysis suite, not of a counter.

Self-hosted on your VPS, Matomo keeps 100 % of the raw data on your server: no sampling, no forced aggregation, no transfer outside your infrastructure. That is what makes it the usual choice for organisations that must document precisely where their audience data lives — public sector, healthcare, education — while keeping a serious marketing analysis tool.

What gets installed

Ready when the VPS starts

Compatible OS: Choice of Linux distributions
Application: Matomo
Tech stack: DockerPHPMariaDB
Minimum RAM: 1 GB
Minimum CPU: 1 vCPU
Default port: 8080
Access: root over SSH

Key features

100 % of raw data kept, with no sampling even at high traffic
Audience segments and conversion funnels
E-commerce tracking: products, carts, abandoned carts, revenue
Heatmaps and session recordings (Matomo plugins)
Server log import to measure with no browser-side script at all
IP anonymisation and finely configurable tracking exclusions

When to use this solution?

Public sector and healthcare

Document exactly where audience data lives and how long it is kept: everything stays on your server.

Online shop

Track revenue by traffic source, most-viewed products and abandoned carts, on complete and unsampled data.

Migrating from Google Analytics

Matomo imports Google Analytics history and offers a deliberately familiar interface: marketing teams keep their bearings.

Guide

Deploy Matomo on your VPS

Create the VPS
Plan for 1 GB RAM minimum and 10 GB of disk; past a million page views a month, double both. The "Matomo" template installs PHP and MariaDB as Docker containers.
Finish the web installer
Open your domain on port 8080: the Matomo wizard checks prerequisites, creates the super-user account and registers your first site.
Add the tracking code
The wizard shows the JavaScript to paste before </head>. Official plugins exist for WordPress, PrestaShop and Magento if you would rather not edit the theme.
Schedule report processing
On a busy site, compute reports through a scheduled task rather than on the fly: dashboards then open instantly instead of being recalculated on every view.

Frequently asked questions

Questions about Matomo

← Back to Analytics & audience All applications

It depends on your configuration. With IP anonymisation, tracking cookies disabled and a short retention period, Matomo can be used without consent in several European countries — France's CNIL has published an exempt configuration along these lines. In the default configuration, with cookies, consent is still required.

Embed the deploy button

Maintaining a project that uses Matomo? This button lets your readers deploy it on a VPS in one click, without reading Docker documentation.

Markdown

[![Deploy Matomo on ServOrbit](https://servorbit.com/brand/deploy/button.svg)](https://servorbit.com/vps-cloud?template=analytics-matomo&utm_source=deploy-badge&utm_medium=referral&utm_campaign=analytics-matomo)

HTML

<a href="https://servorbit.com/vps-cloud?template=analytics-matomo&utm_source=deploy-badge&utm_medium=referral&utm_campaign=analytics-matomo"><img src="https://servorbit.com/brand/deploy/button.svg" alt="Deploy Matomo on ServOrbit" height="40"></a>

The button points to a VPS order with the template preselected. The image is served from servorbit.com — nothing to host on your side.

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